Perhaps one of the main tasks of modern society is to inform everyone and everyone, practically, about everything, so it is quite difficult to do without web technologies. Today, for any questions, it is easier for us to ask for help on the Internet and already there to find the answer to the question that interests us, rather than go somewhere and look for a specialist who can briefly and competently provide us with the necessary information. It is easier, faster and cheaper to go to the site, find out the answer to a question of interest from its pages, or ask a question to a specialist, for example, on the forum. Based on this, we can say that the creation of a website is now one of the most important criteria for the existence of both the global network as a whole, and the existence of every self-respecting company.
Now the site is undoubtedly necessary for almost any company. The cost of developing and maintaining it is not very high. If we take, for example, advertising in a print publication, where you have to pay 10-15 dollars for a black-and-white block, then the site provides significantly more opportunities. The cost of creating an effective website starts from $ 300 for development, from $ 10 per year for a domain name and from $ 30 per year for hosting. With all this, it is possible to place any amount of any information on the site, be it media, graphic or text. Provide the opportunity for feedback, create forums, polls, information bases and much, much more, which is very convenient for visitors and potential customers. No type of print advertising has the ability to deliver this.
In addition, a great advantage of the site is its independence from the region, in other words, people who are interested in the services and / or goods offered by the company can be located anywhere in the world.
The site address can be indicated on business cards and in print advertising, which adds credibility to the company and guarantees easy access to information about it for all interested parties.
Investments in the development of a website are the same costs as an investment in the development of a corporate identity for a company, design of an outdoor banner / sign, a logo, a business card and so on. In Russia, about 60 million people use the Internet, each of them at least once bought something online, looked for information about some service / product or company. The purpose of the site is to declare about your company, tell the whole world about your products / services. Therefore, the site is not a luxury or a fashion trend, but a real necessity for any company that intends to succeed in business.
Who needs a website?
For photographers and designers. Portfolio site is an effective and, perhaps, perfect option for this category of professionals. On it you can place not only contact information, information about yourself and your work experience, prices for the services provided, but also effectively show your work, be it photos, logos, sign design, etc. After all, the client is guided by his portfolio. However, the price can play an important role for the client.
Bars, cafes, restaurants … Having a website, these establishments will be able to acquaint the target audience with their menu, tell about additional services (both paid and free), show a photo of the hall, notify about promotions (contests ). Also on the site you can organize online table reservations, which will simplify the booking process itself, both for the client and for the institution. Or, for example, you can make a dynamically changing number in the window, reflecting the number of free places. Surely, having such a site, the institution will win over the client to itself.
Hotels, hotels, recreation centers … As in the previous cases, on such sites you can post absolutely any information, for example, contacts, room descriptions and rates, entertainment, additional services, photo gallery and much more. And the highlight of such a site can be online room reservation. As in the case of online table reservations, online reservations will simplify, make the operation of the establishment more efficient and win over the customer.
Driving schools. The main clients of driving schools, as a rule, are young people and they will first of all go to the Internet to find a suitable driving school, inquire about prices, timetables or find an announcement about the next group recruitment. Therefore, the site is necessary, and the more information you provide on it, the more chances that it will be addressed to you.
Companies. For companies, depending on their areas and scope, the following may be suitable:
- “Business card site”, briefly describing the company, its activities, services, prices, contacts;
- “Business site”, an extended version of the business card, which has such additional modules as “question-answer”, feedback, photo gallery and the like;
- “Online store”, thanks to which you can easily promote goods outside your region, as well as save space in the warehouse by working on a preliminary order.
The site can also be useful: fitness centers, saunas and baths, advertising agencies, city institutions, as well as many other institutions and companies.
As already mentioned above, nowadays we more and more often go to the Internet precisely in order to find the answer to the information we are interested in, and banners and signs are increasingly lost in the general mass, becoming inconspicuous.
But do not forget that the site is not a guarantee that your number of customers / orders will increase in an instant. As with traditional advertising, your company or establishment should provide sufficient quality goods / services and have a well-trained staff. In this case, the costs will be justified, and the revenue will grow.