Modern search engines, be it Yandex or Google, have several hundred ranking factors. What should be considered when promoting a website? Site appearance: Website design. Page loading speed (may vary by hosting). Text materials without grammatical errors. Lack of 400th error codes (403, 404, etc.). Range: Product categories should be…

There are many reasons why your site may sag in search engine results or stop indexing altogether. One of these reasons is pessimization. Pessimization is a deliberate underestimation of a site’s position in search results. The reason, as a rule, is that the site shows signs of “black optimization” or…