Quite often there is a debate about which is better website promotion or contextual advertising. In fact, both options are good in their own way. For a visual comparison, we present a comparative table.
|Website promotion||Contextual advertising|
|Where is the site shown||In search engine results||On the search results page and on ad network sites|
|Timing of results||The first results may appear within a few weeks and the effect will increase||One day after the start of the advertising campaign|
|Result||Great trust in the site, accordingly the number of visitors is higher||There are fewer visitors, some users block advertising on websites, others I perceive as intrusive results|
|Duration of effect after completion of work||The effect lasts a long time and fades out slowly if you do not replenish the site content||As soon as you run out of money for an advertising campaign|
|The ability to control information in the search results||Yes, but changes are not immediately visible||Yes, changes are visible almost immediately|
Also, these methods differ in cost. As a rule, high-quality promotion costs more than contextual advertising, but with the same budget, the effect of promotion will be longer than the effect of contextual advertising.
However, contextual advertising has its own indisputable plus, which is not there when promoting. It is about the ability to display ads based on the behavioral factor of users. For example, if a user often searches for information on a request for Audi A6, then the search engine will more often show him such ads as “discounts on AUDI A6”, “buy AUDI A6”, “repair AUDI A6”, “spare parts for AUDI A6” and so on. … That is, when using contextual advertising, the chance of attracting the target user is greater.
What and how
You can launch contextual advertising quite quickly, but you need to know how to squeeze the maximum benefit from the budget of an advertising campaign in order to get the maximum result and not let money go down the drain. Know where and how best to be located.
Website promotion is a whole range of activities. It all starts with the internal optimization of the site, that is, from the site itself, its content. Its goals are thought over, then a description, keywords are selected. Based on all this, the site is filled with certain unique content, the code is optimized. This is followed by a series of actions aimed at external website optimization. We will not go into the details and nuances of these methods, since you can write about them for a long time and a lot.
If you need to promote a site or create an advertising campaign, first of all, read as much information about it as possible, otherwise you risk wasting money or even harm the site. Or contact a specialized company and its specialists, after analyzing your website and listening to your wishes, they will help you with website promotion or with an online advertising campaign.