It used to be easy. If you want to stimulate the sale of a product or service, write an article. If you want to comment on something, write a blog. Is this allocation efficient?
Despite the fact that articles have been and remain the traditional means of Internet marketers used to maintain trust in a product or service, filling a site in search engines with keywords, blogs are also becoming more common.
This Internet marketing innovation allows you to present the same information as articles, but not so impersonally. On the other hand, articles appear clearer, more detailed and informative. And in search engines, both are considered important sources of information.
Blogs allow you to regularly update your site. Articles add formality to it. If you don’t have a very popular blog yet, then articles will increase your Internet audience as there are many opportunities to showcase them. There are a large number of sites on the web that will accept your article and then post it in different places. You can’t do that with blogs.
From a professional point of view, articles also help to enhance the image of your products. If you choose an article format rather than a blog, it seems that you are paying more attention to the issue, and as a result, what you write is taken more seriously.
However, people think that blogs are something more personal, the author expresses his own positive or negative attitude towards something. Therefore, blogs are considered to be more interesting than articles, easier to read, and more credible. That is why today they can be an important tool not only in the field of public relation, but also in the field of sales.